{"id":20576,"date":"2018-01-23T15:37:00","date_gmt":"2018-01-23T14:37:00","guid":{"rendered":"https:\/\/orfeve.com\/actualite\/uncategorized\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\/"},"modified":"2021-05-31T08:46:31","modified_gmt":"2021-05-31T06:46:31","slug":"orfeve-defend-les-valeurs-du-swiss-made-chocolatier","status":"publish","type":"post","link":"https:\/\/orfeve.com\/en\/actualite\/factory\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\/","title":{"rendered":"ORF\u00c8VE d\u00e9fend les valeurs du Swiss Made chocolatier"},"content":{"rendered":"\n

ORF\u00c8VE, premi\u00e8re manufacture artisanale suisse romande de cacao et chocolat 100% bean to bar, bas\u00e9e \u00e0 Gen\u00e8ve, s\u2019engage \u00e0 d\u00e9fendre les valeurs authentiques du Swiss Made en devenant membre fondateur de la Plate-forme suisse du cacao durable lanc\u00e9e \u00e0 Z\u00fcrich le 23 janvier 2018.<\/strong> <\/p>\n\n\n\n

Initi\u00e9e par un partenariat entre la Conf\u00e9d\u00e9ration Suisse et le secteur priv\u00e9, cette nouvelle Plate-forme r\u00e9unit 41 acteurs du cacao en Suisse, des producteurs aux instituts de recherche, en passant par le secteur du d\u00e9tail et un certain nombre d\u2019ONG. Elle affiche un but ambitieux : qu\u2019en 2025, 80% des produits cacaoyers trait\u00e9s en Suisse proviennent de l\u2019agriculture durable.

Chez ORF\u00c8VE, cet objectif est d\u00e9j\u00e0 largement d\u00e9pass\u00e9, puisque 100% de la production de la manufacture genevoise est issue de plantations familiales ou de petites coop\u00e9ratives r\u00e9parties aux quatre coins du monde, et s\u00e9lectionn\u00e9es individuellement en fonction de crit\u00e8res \u00e9thiques, \u00e9cologiques et qualitatifs tr\u00e8s stricts.

Bien qu\u2019\u00e9tant la plus petite entreprise membre de la Plate-forme du cacao durable, ORF\u00c8VE entend y jouer un r\u00f4le de premier plan en insistant sur la n\u00e9cessit\u00e9 imp\u00e9rative d\u2019aller au-del\u00e0 des grands labels \u00e9cologiques ou \u00e9thiques standardis\u00e9s pour garantir que cet objectif ne soit pas atteint au d\u00e9triment d\u2019autre enjeux majeurs, tels que le maintien de la biodiversit\u00e9 ou la pr\u00e9servation des \u00e9cosyst\u00e8mes.

Lutter contre la disparition des cacaos fins<\/strong>
Selon Fran\u00e7ois-Xavier Mousin, co-fondateur d\u2019ORF\u00c8VE, \u00ab il faut notamment \u00e9viter que la perte de production et de revenu, par le passage en bio ou en commerce \u00e9quitable, ne soit compens\u00e9e par l\u2019utilisation g\u00e9n\u00e9ralis\u00e9e d\u2019hybrides hyper productifs, comme c\u2019est d\u00e9j\u00e0 le cas avec le CCN51 en Equateur ou le Mercedes en C\u00f4te d\u2019Ivoire. En effet, leur qualit\u00e9 organoleptique m\u00e9diocre, leur forte consommation d\u2019intrants et leur impact destructeur sur les vari\u00e9t\u00e9s natives traditionnelles risquent de mener \u00e0 de nouvelles catastrophes \u00e9cologiques et humaines. En outre, il est \u00e0 redouter une disparition rapide des cacaos fins, aux qualit\u00e9s organoleptiques uniques, qui ne repr\u00e9sentent d\u00e9j\u00e0 plus aujourd\u2019hui que 5% de la production mondiale, contre 40% \u00e0 50% au d\u00e9but du XX\u00e8me <\/sup>si\u00e8cle. \u00bb

Et Fran\u00e7ois-Xavier Mousin d\u2019ajouter : \u00ab Le monde du cacao est au moins aussi riche que celui du vin, avec plus de 120 c\u00e9pages diff\u00e9rents identifi\u00e9s \u00e0 l\u2019heure actuelle, chacun se distinguant par des ar\u00f4mes uniques, variant \u00e0 l\u2019infini en fonction des terroirs. Pourtant, alors que nous nous d\u00e9lectons de vins de terroir, et les reconnaissons par leurs c\u00e9pages, leurs producteurs et leurs mill\u00e9simes, nous continuons \u00e0 manger du chocolat qui, au mieux, est reconnaissable par son pays d\u2019origine ou son pourcentage de cacao. Pouvez-vous imaginer que 95% de la production de vin soit consacr\u00e9e \u00e0 fabriquer de la Sangria ou du vin chaud ? C\u2019est h\u00e9las la r\u00e9alit\u00e9 actuelle du cacao, dont l\u2019essentiel de la production sert \u00e0 r\u00e9aliser des produits \u00ab chocolat\u00e9s \u00bb, dont le cacao lui-m\u00eame ne constitue qu\u2019une part accessoire, car toujours beaucoup trop ch\u00e8re par rapport au sucre ou aux autres huiles, v\u00e9g\u00e9tales ou animales, qui constituent l\u2019essentiel de ces produits. \u00bb

Une mission et une opportunit\u00e9 pour le Swiss Made<\/strong>
Selon Caroline Buechler, co-fondatrice d\u2019ORF\u00c8VE, \u00ab la Suisse, bien que devenue un petit acteur mondial avec 1% seulement de la transformation globale des produits cacaoyers mais avec la pr\u00e9sence sur son territoire des si\u00e8ges sociaux des plus grandes multinationales du secteur, a un r\u00f4le et une responsabilit\u00e9 majeurs dans le d\u00e9veloppement d\u2019une nouvelle \u00e9conomie du cacao. Le respect de l\u2019homme, de la nature et de la biodiversit\u00e9 constituera un point clef pour l\u2019avenir de l\u2019\u00e9conomie cacaoy\u00e8re, qui doit passer avant tout par la remise en valeur des cacaos fins, leur protection et leur valorisation. \u00bb

ORF\u00c8VE s\u2019engage, \u00e0 travers sa pr\u00e9sence dans la nouvelle Plate-forme suisse du cacao durable, \u00e0 peser de tout son poids pour que la force du label Swiss Made permette \u00e0 l\u2019industrie chocolati\u00e8re suisse de devenir \u00e0 nouveau un grand acteur mondial du cacao et du chocolat, \u00e0 la pointe des enjeux sociaux, environnementaux, gustatifs, sanitaires et \u00e9thiques du XXI\u00e8me<\/sup> si\u00e8cle, en misant tout sur l\u2019excellence sans compromis, comme le label Swiss Made a permis de le faire avec succ\u00e8s dans d\u2019autres secteurs comme l\u2019horlogerie, les secteur des machines ou les biotechs.<\/p>\n","protected":false},"excerpt":{"rendered":"

ORF\u00c8VE, premi\u00e8re manufacture artisanale suisse romande de cacao et chocolat 100% bean to bar, bas\u00e9e \u00e0 Gen\u00e8ve, s\u2019engage \u00e0 d\u00e9fendre les valeurs authentiques du Swiss Made en devenant membre fondateur de la Plate-forme suisse du cacao durable lanc\u00e9e \u00e0 Z\u00fcrich le 23 janvier 2018.<\/p>\n","protected":false},"author":1,"featured_media":20307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[],"class_list":["post-20576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factory"],"yoast_head":"\nORF\u00c8VE d\u00e9fend les valeurs du Swiss Made chocolatier - ORF\u00c8VE Chocolat suisse bean-to-bar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orfeve.com\/en\/actualite\/factory\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ORF\u00c8VE d\u00e9fend les valeurs du Swiss Made chocolatier\" \/>\n<meta property=\"og:description\" content=\"ORF\u00c8VE, premi\u00e8re manufacture artisanale suisse romande de cacao et chocolat 100% bean to bar, bas\u00e9e \u00e0 Gen\u00e8ve, s\u2019engage \u00e0 d\u00e9fendre les valeurs authentiques du Swiss Made en devenant membre fondateur de la Plate-forme suisse du cacao durable lanc\u00e9e \u00e0 Z\u00fcrich le 23 janvier 2018.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orfeve.com\/en\/actualite\/factory\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\/\" \/>\n<meta property=\"og:site_name\" content=\"ORF\u00c8VE Chocolat suisse bean-to-bar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/orfevechocolat\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T14:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T06:46:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orfeve.com\/wp-content\/uploads\/2018\/01\/241.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1060\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ORF\u00c8VE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orfeve_Chocolat\" \/>\n<meta name=\"twitter:site\" content=\"@orfeve_Chocolat\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ORF\u00c8VE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/actualite\\\/factory\\\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/actualite\\\/factory\\\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\\\/\"},\"author\":{\"name\":\"ORF\u00c8VE\",\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/#\\\/schema\\\/person\\\/2505d30db8f57d74e28ba2507831c78b\"},\"headline\":\"ORF\u00c8VE d\u00e9fend les valeurs du Swiss Made chocolatier\",\"datePublished\":\"2018-01-23T14:37:00+00:00\",\"dateModified\":\"2021-05-31T06:46:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/actualite\\\/factory\\\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\\\/\"},\"wordCount\":767,\"publisher\":{\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/actualite\\\/factory\\\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/orfeve.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/241.jpg\",\"articleSection\":[\"Factory\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/orfeve.com\\\/en\\\/actualite\\\/factory\\\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\\\/\",\"url\":\"https:\\\/\\\/orfeve.com\\\/en\\\/actualite\\\/factory\\\/orfeve-defend-les-valeurs-du-swiss-made-chocolatier\\\/\",\"name\":\"ORF\u00c8VE d\u00e9fend les valeurs du Swiss Made chocolatier - 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